Brandy Porter

We're on an elevator...

Hi, I'm Brandy. Like the song.

The Red Hot Chili Peppers have a great cover on Youtube.

I help consumer businesses transform into emotionally relevant brands through curiosity and creative leadership. I prioritize human-first experiences because they stick, starting with insights-driven creative strategy and a stellar array of talent. After leading teams across many functional disciplines, I deeply understand business strategy, team dynamics, and impactful connected experiences. Every detail matters!

WeightWatchers

I lead global creative design at WeightWatchers, where we create programs, support, and tools to sustainably improve health and habits. I'm currently helping spearhead a brand transformation, creatively and strategically, to modernize how this legacy company shows up.

Informed by experiences leading other teams at WeightWatchers—experience, product, service, and interior design teams—I'm able to deeply and critically impact this work. The brand is rich with human truths, and has been one of the most rewarding—and most challenging—in my career.

Vox Media

Previously I led the Vox Media product design and user research teams, working to empower publishers and transform the media industry. My teams worked on the publishing platform, commenting platform, and Vox Media networks, including Vox.com, New York Magazine, Eater, The Verge, Polygon, and SB Nation.

We managed multiple design systems and also brought customers (Revolt.TV, This Old House, and Chalkbeat to name a few) onto our platform through a SaaS business initiative.

I'm possibly most proud of launching Language, Please, an award-winning online resource for any journalist to access modern, culturally appropriate language for their news coverage.

Mailchimp

As Mailchimp's Director of Marketing & Brand Design, I led the effort to reimagine the brand, redesign the marketing website experience, and launch an enormous ad campaign, marking the company's shift from an email tool to a powerful marketing platform.

Our brand and marketing work received numerous industry awards, including a CLIO and multiple One Clubs. Learn more about how the weirdness worked at the video below!

Design leadership speaking engagements

Select the titles for external content.

Containing the Chaos

Video: Design Leadership Days
Good leadership through change management.

The Mentor

Podcast: Joe Pascovage
Building teams through thoughtful growth.

Inside the New Mailchimp Brand

Podcast: Bureau of Digital
On the making of the new Mailchimp brand.